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Public Relations

Public Relations is a powerful tool sometimes overlooked.  It's often considered as one of the primary activities included in promotions.  We generate ideas that weave PR tactics into an integrated communications campaign.  They include ongoing activities that ensure your company has a strong public image that helps the public understand your company and its products. Our activities are targeted towards two important characteristics we all possess:  intellect and emotion.  If we can influence these, we can move markets.

Public Relations is an art, rather than paid advertising.  It's managing and maintaining communications with the community and the media; such as, newspapers, television, magazines, etc.  The staff at HYPE knows the local community and media well.  We have a passion for communicating.  We take pride when, through our skills and services, your business succeeds.  Our method is to show you how to “outsmart" the competition, not “outspend" them.

Do you need it done to perfection?....it's as good as done.

Communicate Your Excellence

Our job is to work with you and your team to communicate your excellence to the public. Whether it's to increase valuation, sell more widgets, or recruit the best employees, we focus directly on your business objectives.  We don't do PR for PR's sake.  We identify the task and use our flexible suite of services to scale your communications program to your particular needs.

Internal

We help keep your team on the same page, from improving your team's appearance (such as clothing with company logos) to improving their ability to deal with the public (how to handle a complaint) or with the media (how to respond if approached by a TV reporter).  It is an essential part of any corporate communications program.   
We can assist you with internal services: 

  • Positioning Workshops
  • Strategy Development
  • Media Training
  • Collateral Development
  • Website Content Creation
  • Presentation Development
  • Sales Support
  • Employee Communications
  • Daily Market Watches
  • Crisis Communications

External

The company's ongoing positive public perception and resulting impact on the bottom line is essential to growth.   
Our assistance may include:   

  • Media Relations
  • News Distribution
  • Customer / Partner Programs
  • Thought Leadership Programs
  • Product Reviews
  • Editorial & Speaker Placement
  • Vertical Market Programs
  • Company Launches
  • Product Launches
  • Crisis Communications and Management

Contact Us!

Successful PR Campaign Ideas

Strategic Planning
Message Development
Media Relations/Contact

Brochures Design & Development
Training Tools
Event Planning & Support

 

Targeted Media Lists
Pitching the Media
Interview Scheduling & Preparation

Strategic Planning
Agenda & Staging Development
Media Kit Development

 

Event Management
Follow-Up
Media Kit Development

Media Management
Promotions
Editorial & Speaker Placement

 

Organization Fact Sheets
Biographies & Photos of Key Personnel
News Releases, Newsletters & Editorials


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