Company

HYPE partners with technology companies to provide excellence in marketing, advertising and public relations.  We deliver superior results and unmatched client service by using experienced professionals who apply a common sense, hands-on approach to both strategy and tactics.  With a combined level of over 100 years experience, we work closely with our clients to create customized marketing plans that are directly aligned with business objectives, help increase brand awareness and drive revenue.

Our clients include local groups & organizations, small business enterprises, school systems and family owned businesses throughout the Madison County and Central Kentucky region, with clients as far away as Canada. 

Fast facts:

• Founded in 2005.
• We focus on small – medium business entities.
• We are great at promoting charity and non-profit events.
• We have an experienced team of professionals.  
• We work with proven professionals for partnerships to offer you more value.
• Each client works directly through our Creative Director, providing hands-on service. 
• Our client base is broad, from stealth startups to public entities to established companies

Where does our name come from?

Well, first it indicates fun and excitement. We enjoy what we do. So it seemed more cool than mashing initials into a hyphenated agency moniker. But then, from a marketing perspective, a "hype cycle is a graphic representation of the maturity, adoption and business application of specific technologies. The term was coined by Gartner, an analyst/research house, based in the United States, that provides opinions, advice and data on the global information technology industry. Since 1995, Gartner has used hype cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies. Hype cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. According to Gartner, hype cycles aim to separate the hype from the reality, and enable CIOs and CEOs to decide whether or not a particular technology is ready for adoption. A longer-term historical perspective on such cycles can be found in the research of the economist Carlota Perez." ….read more. So we view our job as helping our clients separate the HYPE from realty, to help you decide which (or whether) a particular venue (or technology) is the right one for you.