CLIENT: Bluegrass Dance Center, Director:  Renee Brice
WEBSITE: http://www.bluegrassdancecenter.com/
PRODUCT: Marketing plan and advertising strategy to open dance studio on a limited budget, door hangers, tickets, ads, brochure, flyers, business cards
GOAL: Use existing logo, create a marketing plan and advertising strategy on a limited budget; create brand awareness, solicit 25 students by the end of the first year.
WORK: We created a marketing strategy using door hangers and hung them in all the surrounding neighborhoods. We also created tickets that we distributed to all elementary students in the county. We created professional eye catching ads for the local paper, a brochure and business cards and  flyers.
OUTCOME: Bluegrass Dance Studio steadily increased enrollment to 45 students by the end of the first year, almost doubling the initial goal within the first year.

(Tickets)